Kubbco releases new controversial new breast-health film

A question you shouldn’t ask. A conversation we can’t avoid. Kubbco turned a shelved idea into an AI-made breast-health film that refuses to play nice.

NEW YORK, NY, UNITED STATES, October 5, 2026 /EINPresswire.com/ -- Kubbco has released How’s Your Wife’s Tits?, an independently created film that puts a wildly inappropriate question into the mouths of an impossibly polite 1950s America.

A neighbour asks it. A boardroom asks it. A TV presenter asks it. In the film’s fictional world, “How’s your wife’s tits?” is delivered as casually as “How’s your day?”. The joke gets bigger as it travels from suburban small talk to a national spectacle, before revealing the thought underneath: conversations about breast health can feel awkward, but they matter.

The idea began as the sort of bold creative concept that often ends up on the cutting-room floor. Clients have brands to protect, audiences to consider and briefs to answer to. Rather than let this one disappear, Kubbco decided to make the film itself.

The team spent three to four months developing the concept and script, then working out how to bring the right AI elements into the production. The original plan was to shoot it for real. But finding the right period sets and actors while staying within the project's small budget proved unworkable, so Kubbco turned to AI to create the scale and 1950s world the idea needed. The concept came first; AI became the way to make it happen.

"Some ideas are easy to pitch and hard to buy. This was one of them, and we couldn’t leave it on the cutting-room floor. We first wanted to shoot it for real, but the period world we imagined was beyond our budget. AI helped us bring that world to life without giving up on the idea. The question is deliberately uncomfortable because the subject deserves a conversation.” - Chris “Kubby” Kubbernus, CEO of Kubbco

The film is satire, not a suggestion to ask colleagues or strangers about somebody else’s body. Its purpose is to make room for a more respectful conversation about breast health. People should get to know what is normal for their own breasts or chest and speak to a healthcare professional about a new or unusual change.

Kubbco is open about the film’s use of AI. The 1950s scenes are fictional and AI-generated, with the creative concept, script and direction shaped by its team.

Watch the film: How’s Your Wife’s Tits? on YouTube - https://youtu.be/b7c0fVZvsGw

About Kubbco
Kubbco is a creative and strategic agency for “kind rebels” inside ambitious brands. Founded in Copenhagen in 2016 and now operating as a fully remote, global team, the agency combines senior human strategy with AI-accelerated production to develop brand stories, campaigns and content. Learn more at kubbco.com.

Media contact

Chris “Kubby” Kubbernus, CEO, Kubbco
info@kubbco.com
+45 21 18 90 89

Chris Kubbernus
Kubb&co
+45 21 18 90 89
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