Selfup opens larger 5th Avenue venue in Midtown New York

Selfup has moved to a bigger Midtown Manhattan space at 286 5th Avenue to meet rising demand for cooking classes, private parties and corporate team building. The new venue triples capacity and adds a better-equipped kitchen, improved accessibility and a more polished setup for group experiences.

Why it matters: - Selfup’s larger New York City venue gives the company more room to serve public classes, private celebrations and corporate team building events. - The move reflects growing demand for hands-on group experiences that mix cooking with social interaction. - The expanded space is designed to make large-group events easier to host and more comfortable to attend.

What happened: - Selfup expanded its New York City operation to 286 5th Avenue, 6th Floor, in Midtown Manhattan. - The new venue has approximately three times the capacity of Selfup’s previous New York location. - The space includes a better-equipped kitchen, improved accessibility, a more polished interior and a layout built for larger corporate and private groups. - Selfup says the new location is at 286 5th Avenue, 6th Floor, New York, NY 10001. - More information is available at the New York location page.

The details: - Selfup offers public cooking classes, private cooking parties and corporate team building experiences in New York City. - Popular formats include Italian Dinner, Mystery Basket Challenge, French, sushi, dumplings, traditional NYC-style pizza, Mexican Fiesta and Healthy Business Brunch. - The company’s chefs have seen a repeated pattern in both public and private sessions: guests come for the cooking, but the shared work becomes part of the experience. - Selfup chef Oliver, known as @chefolivertwist, described the experience as “building community through food.” - Founder Gegham Artsruni said, “Behind every dish is a team collaborating, communicating and solving problems together. That’s why cooking creates connection so naturally - and why people remember the experience.” - The company says the new Manhattan location is near Madison Square Park, Herald Square and major Midtown transit connections.

Between the lines: - Cooking classes can function as team building without feeling forced, because collaboration is built into the activity. - The new venue suggests Selfup sees group participation, not just food service, as its core product. - Accessibility and location are part of the value proposition for corporate planners and private-event hosts, not just the kitchen setup.

What’s next: - Selfup expects the larger venue to support more group formats and accommodate bigger events. - The company continues to position its New York business around participatory experiences that end with a shared meal. - Selfup also operates in Boston and continues to offer public classes, private parties and corporate events across both cities. - More information is available at Selfup.

The bottom line: - Selfup is betting that cooking together is more than an activity — it is the experience itself.