Solo founder launches NextOfKin to help families prepare for digital emergencies

Marsh IT LLC has launched The NextOfKin App on the Apple App Store to help adults organize account access, device details and critical information before an emergency hits. The app targets a growing gap in digital preparedness as more people leave behind online accounts, subscriptions and phones that loved ones may not be able to access.

Why it matters: - The app aims to reduce the confusion families face when a loved one becomes incapacitated or dies and no one knows which accounts, devices or bills need attention. - The product targets a broad digital-preparedness gap as adults juggle more than 100 online accounts on average, dozens of subscriptions and little formal planning for digital access. - The company is positioning the app between password managers and full estate-planning software, a category that is still emerging.

What happened: - Marsh IT LLC publicly launched The NextOfKin App on July 1, 2026. - The app is available now in the Apple App Store, and Google Play availability is expected to follow. - The app was built by Lauren Marie Marsh, founder and CEO of Marsh IT LLC, as a solo founder project.

The details: - The app organizes information into three guided sections: Account Access, Device Access and Important Information. - Account Access covers banking, email, cloud storage and where to find credentials. - Device Access helps users document phones, laptops and tablets, plus how to unlock them. - Important Information tracks the will location, autopay bills, the doctor’s name and emergency instructions for loved ones. - The app does not store passwords. - User data is encrypted at rest. - A Plan Strength indicator shows readiness without completion percentages. - The app is designed as a living plan that users can build in small steps at their own pace. - The app includes NokCheck, a wellness check-in system with daily, weekly or monthly intervals. - If a check-in is missed, the app sends reminders first. - Only after multiple missed check-ins across escalating tiers does NokCheck alert designated trusted contacts. - Users can designate trusted contacts during setup and revoke access at any time. - Pricing is $99.99 per year or $34.99 per quarter. - Marsh IT LLC is offering a 90-day satisfaction guarantee with a full refund and no questions asked. - The Apple App Store listing is available here: Download the app. - Marsh IT LLC is based in Troy, New York, and the company says the app helps families prepare for emergencies through digital organization. - The company’s website is thenextofkinapp.com.

Between the lines: - The product reflects a shift from managing passwords to managing life context, including what exists, where it lives and who should know about it. - Marsh’s background in systems security, device management and data recovery fits the app’s focus on access and recovery. - The beta program appears to have influenced the product, with user feedback shaping features and onboarding. - Beta testers reported average satisfaction of 4.5 out of 5, and every tester who completed onboarding said the plan they built felt real.

What’s next: - Marsh IT LLC expects a Google Play version to follow the Apple launch. - The company is also aiming at a digital estate planning market projected to reach $3.67 billion by 2034. - Marsh said the app is meant to give families a blueprint so they do not start from zero in an emergency.

The bottom line: - The NextOfKin App is trying to make digital legacy planning less technical and more practical for ordinary families before a crisis hits.